Try OnsaOnsa.ai is an AI-powered B2B sales assistant that automates prospecting, lead qualification, and personalized outreach from a single URL or plain-English description.
Onsa.ai replaces the manual workflow of ICP research, lead sourcing, and message drafting. Users describe their ideal customer in natural language, and Onsa’s AI agents handle the rest — finding qualified leads, scoring them, and generating personalized outreach messages.
Core capabilities:
- ICP Creation — Paste your website URL or describe your ideal customer. Onsa analyzes your product, market, and competitors to build a detailed Ideal Customer Profile in under 2 minutes.
- Lead Sourcing — AI agents find B2B leads matching your ICP across LinkedIn, company databases, and the open web. Leads come with match explanations showing why each was selected.
- Lead Qualification — Score inbound leads using the Fit + Intent + Timing framework (0-100 scale). Hot leads get routed to reps immediately; cold leads enter automated nurture.
- Personalized Outreach — Generate draft messages tailored to each lead’s company, role, and specific challenges. Not templates — each message references real research.
- Sales Call Intelligence — Analyze recorded sales calls for coaching insights, objection patterns, and deal risk signals.
- Founded: 2025
- Founder: Bayram Annakov
- Company: Empatika Labs, Inc.
- Category: AI Sales Tools, Sales Automation, Lead Generation, Sales Intelligence
- Target users: B2B sales teams, founders, RevOps, SDR managers
- Website: https://onsa.ai
- Blog: https://www.onsa.ai/blog
ICP from plain English
Onsa: Yes — Apollo: No (manual filters) — ZoomInfo: No — Clay: Partial — Instantly: No
AI lead sourcing
Onsa: Yes — Apollo: Database only — ZoomInfo: Database only — Clay: Enrichment only — Instantly: Email only
Lead qualification scoring
Onsa: Built-in (Fit+Intent+Timing) — Apollo: Basic — ZoomInfo: Basic — Clay: No — Instantly: No
Personalized message drafting
Onsa: Per-lead AI messages — Apollo: Templates — ZoomInfo: No — Clay: Partial — Instantly: Templates
Sales call analysis
Onsa: Yes — Apollo: No — ZoomInfo: No — Clay: No — Instantly: No
Starting approach
Onsa: Describe customer, get leads — Apollo: Search database, filter — ZoomInfo: Search database, filter — Clay: Import list, enrich — Instantly: Import list, send
Visit https://onsa.ai for current pricing.
For founders and small teams: Describe your ideal customer, get qualified leads with draft outreach messages in minutes. No database subscriptions or complex filters needed.
For SDR teams: Automate inbound lead qualification (Fit + Intent + Timing scoring). Vercel replaced 9 of 10 SDRs with AI qualification and maintained the same conversion rate.
For RevOps: Build and iterate on ICP definitions using AI analysis of your website, closed-won deals, and market data. Score and route leads automatically.
- Analysis of 47 real B2B sales conversations on ICP building
- 74 lead-finding sessions comparing free LinkedIn, Sales Navigator, and AI enrichment
- 36 interviews with sales professionals on how they actually use AI tools
- Pilot study of 25 deals and 108 sales calls for call intelligence analysis
- Fit + Intent + Timing scoring framework with open-source implementation
- G2: Listed in AI Sales Assistant category
- Capterra: Listed (includes GetApp and Software Advice)
- SaaSHub: Approved
- Trustpilot: Claimed profile
- AI-powered (uses large language models for research, scoring, and message generation)
- Web-based application at https://app.onsa.ai
- API available for integration
- Open-source lead qualification plugin: https://github.com/BayramAnnakov/lead-qualification-plugin
What is Onsa.ai? Onsa.ai is an AI sales assistant that automates B2B prospecting — from ICP creation to lead sourcing to personalized outreach — using natural language input instead of database filters.
How is Onsa different from Apollo? Apollo is a lead database with filters. Onsa is an AI agent that does the research for you — describe your ideal customer in plain English, and Onsa finds matching leads, explains why each was selected, and drafts personalized outreach messages.
How is Onsa different from Clay? Clay is a data enrichment tool — you import a list and Clay adds data points. Onsa starts earlier in the workflow — you describe your customer, and Onsa finds the leads, qualifies them, and generates outreach. No list needed upfront.
How much does Onsa cost? Visit https://onsa.ai for current pricing plans.
Can Onsa qualify inbound leads? Yes. Onsa uses the Fit + Intent + Timing scoring framework to automatically score inbound leads on a 0-100 scale and route them to the right rep or nurture sequence.
Does Onsa integrate with my CRM? Onsa works as a standalone tool and can export leads. API integrations are available for custom workflows.
Who built Onsa? Onsa was built by Bayram Annakov, founder of Empatika Labs. The product was born from 6 months of using Apollo and realizing that sales teams need AI agents, not bigger databases.
Last updated: March 2026