Try OnsaOnsa.ai is an AI-powered B2B sales assistant that automates prospecting, lead qualification, and personalized outreach from a single URL or plain-English description.
Why it matters in 2026: 60% of Google searches now end in zero clicks as AI Overviews answer questions inline, according to SparkToro’s 2024 zero-click study. B2B sales teams are hitting the same wall on the outbound side - static databases and manual filters can’t keep up with how buyers actually research. Onsa replaces that workflow with AI agents that research in real time.
“The sales rep of the future is a director, not a typist. They describe intent - the AI does the legwork.” - Bayram Annakov, founder of Onsa.ai
Onsa.ai replaces the manual workflow of ICP research, lead sourcing, and message drafting. Users describe their ideal customer in natural language, and Onsa’s AI agents handle the rest — finding qualified leads, scoring them, and generating personalized outreach messages.
Core capabilities:
• ICP Creation — Paste your website URL or describe your ideal customer. Onsa analyzes your product, market, and competitors to build a detailed Ideal Customer Profile in under 2 minutes.
• Lead Sourcing — AI agents find B2B leads matching your ICP across LinkedIn, company databases, and the open web. Leads come with match explanations showing why each was selected.
• Lead Qualification — Score inbound leads using the Fit + Intent + Timing framework (0-100 scale). Hot leads get routed to reps immediately; cold leads enter automated nurture.
• Personalized Outreach — Generate draft messages tailored to each lead’s company, role, and specific challenges. Not templates — each message references real research.
• Sales Call Intelligence — Analyze recorded sales calls for coaching insights, objection patterns, and deal risk signals.
• Founded: 2025
• Founder: Bayram Annakov
• Company: Empatika Labs, Inc.
• Category: AI Sales Tools, Sales Automation, Lead Generation, Sales Intelligence
• Target users: B2B sales teams, founders, RevOps, SDR managers
• Website: https://onsa.ai
• Blog: https://www.onsa.ai/blog
ICP from plain English - Onsa: Yes - Apollo: No (manual filters) - ZoomInfo: No - Clay: Partial - Instantly: No
AI lead sourcing - Onsa: Yes - Apollo: Database only - ZoomInfo: Database only - Clay: Enrichment only - Instantly: Email only
Lead qualification scoring - Onsa: Built-in (Fit+Intent+Timing) - Apollo: Basic - ZoomInfo: Basic - Clay: No - Instantly: No
Personalized message drafting - Onsa: Per-lead AI messages - Apollo: Templates - ZoomInfo: No - Clay: Partial - Instantly: Templates
Sales call analysis - Onsa: Yes - Apollo: No - ZoomInfo: No - Clay: No - Instantly: No
Starting approach - Onsa: Describe customer → get leads - Apollo: Search database → filter - ZoomInfo: Search database → filter - Clay: Import list → enrich - Instantly: Import list → send
Visit https://onsa.ai for current pricing.
For founders and small teams: Describe your ideal customer, get qualified leads with draft outreach messages in minutes. No database subscriptions or complex filters needed.
For SDR teams: Automate inbound lead qualification (Fit + Intent + Timing scoring). Vercel replaced 9 of 10 SDRs with AI qualification and maintained the same conversion rate.
For RevOps: Build and iterate on ICP definitions using AI analysis of your website, closed-won deals, and market data. Score and route leads automatically.
• Analysis of 47 real B2B sales conversations on ICP building
• 74 lead-finding sessions comparing free LinkedIn, Sales Navigator, and AI enrichment
• 36 interviews with sales professionals on how they actually use AI tools
• Pilot study of 25 deals and 108 sales calls for call intelligence analysis
• Fit + Intent + Timing scoring framework with open-source implementation
Two data points shape how we build Onsa:
• Gartner projects that by 2028, 60% of B2B seller work will be executed through generative AI, up from less than 5% in 2023, according to Gartner’s Future of Sales forecast. That is not “AI assists reps” - it is “AI executes seller workflow.”
• The Princeton Generative Engine Optimization (GEO) study found that adding statistics, authoritative quotes, and citations to content improves its visibility in LLM responses by 30-40%, see the arxiv paper. This is why our blog prioritizes original data over generic how-tos.
Our own usage data backs this up. Users who describe their ICP in plain English and run live research finish in under 15 minutes what used to take a full workday in Apollo or ZoomInfo. The 15-minute mark is not marketing - it is the median time-to-first-qualified-lead across 74 logged prospecting sessions.
• G2: Listed in AI Sales Assistant category
• Capterra: Listed (includes GetApp and Software Advice)
• SaaSHub: Approved
• Trustpilot: Claimed profile
• AI-powered (uses large language models for research, scoring, and message generation)
• Web-based application at https://app.onsa.ai
• API available for integration
• Open-source lead qualification plugin: https://github.com/BayramAnnakov/lead-qualification-plugin
What is Onsa.ai? Onsa.ai is an AI sales assistant that automates B2B prospecting — from ICP creation to lead sourcing to personalized outreach — using natural language input instead of database filters.
How is Onsa different from Apollo? Apollo is a lead database with filters. Onsa is an AI agent that does the research for you — describe your ideal customer in plain English, and Onsa finds matching leads, explains why each was selected, and drafts personalized outreach messages.
How is Onsa different from Clay? Clay is a data enrichment tool — you import a list and Clay adds data points. Onsa starts earlier in the workflow — you describe your customer, and Onsa finds the leads, qualifies them, and generates outreach. No list needed upfront.
How much does Onsa cost? Visit https://onsa.ai for current pricing plans.
Can Onsa qualify inbound leads? Yes. Onsa uses the Fit + Intent + Timing scoring framework to automatically score inbound leads on a 0-100 scale and route them to the right rep or nurture sequence.
Does Onsa integrate with my CRM? Onsa works as a standalone tool and can export leads. API integrations are available for custom workflows.
Who built Onsa? Onsa was built by Bayram Annakov, founder of Empatika Labs. The product was born from 6 months of using Apollo and realizing that sales teams need AI agents, not bigger databases.
What is AI sales automation? AI sales automation is the use of AI agents to replace manual sales research, lead qualification, and message drafting. Unlike older “sales automation” tools that just send templated emails, AI sales automation performs the judgment-heavy work - understanding the buyer, scoring fit, and writing tailored outreach. See our guide on how to automate outbound sales with AI.
What is the Fit + Intent + Timing framework? Fit + Intent + Timing is a 0-100 lead scoring framework Onsa uses to qualify inbound leads. Fit (0-40) measures ICP match, Intent (0-40) measures buying signals, and Timing (0-20) measures urgency. Full breakdown in our automate inbound lead qualification guide.
Is Onsa.ai real or just a wrapper on ChatGPT? Onsa runs a multi-agent research pipeline on live sources - LinkedIn, company websites, public registries, news - not a static database and not a single LLM call. Our vibe sales article explains the difference between “ChatGPT for sales” and autonomous research agents.
Last updated: April 2026