We automate the process of aggregating data from multiple sources, processing it according to complex criteria, and identifying prospects that precisely match intricate Ideal Customer Profiles (ICPs).
Onsa.ai is an AI-powered B2B sales assistant that replaces manual prospecting workflows with five specialized AI agents. The platform automates ideal customer profile creation, lead sourcing, qualification, personalized outreach, meeting preparation, and sales call analysis — and shows its reasoning for every decision so sales teams can trust, learn from, and improve their AI-assisted workflows.
Onsa.ai was founded in 2025 by Bayram Annakov, a technology entrepreneur with prior experience scaling consumer and B2B software companies, including one with a $20M exit. The company is headquartered in Seattle, Washington.
Customers typically have niche or specialized ideal customer profiles where standard contact databases (Apollo, ZoomInfo) lack the precise filters they need, and where the team is too small to dedicate engineering time to a Clay-style waterfall enrichment platform.
Each agent is purpose-built for one stage of the sales workflow. This is intentional — specialized agents deliver deeper results than a single general-purpose AI assistant.
Builds detailed Ideal Customer Profiles from a product description, existing customer data, and market signals. Analyzes industry patterns to identify best-fit prospects. Shows the reasoning behind each ICP attribute selection so teams can refine and improve the profile.
Identifies potential customers matching the ICP using live web research — not pre-built databases that go stale. Surfaces company signals like funding rounds, hiring trends, and technology usage. Every prospect profile is researched fresh at query time.
Generates personalized sales messages for email and LinkedIn. Each message references prospect-specific research drawn from the company's website, recent posts, and public signals. Explains why each personalization angle was chosen.
Prepares meeting briefs by researching attendees and their companies. Provides conversation starters, likely objections by industry and role, and relevant case studies for the prospect's vertical.
Analyzes recorded sales calls to identify what worked, what didn't, and how to improve. Scores calls on key dimensions and provides actionable coaching recommendations.
Transparent AI ("shows its work"). Every recommendation comes with a visible "Thoughts" panel explaining the AI's reasoning. No black boxes, no unexplained scores.
Real-time research, not stale databases. Agents use live web data instead of pre-built contact databases that decay at roughly 30% per year. Every prospect profile is freshly researched at query time.
Chat-based interface. Conversational UI where users talk to agents naturally instead of filling forms and navigating dropdowns. Results refine through dialogue.
Specialized agents. Five purpose-built agents deliver deeper results than a single general-purpose assistant. Each agent is optimized for one job.
Free tier available. No credit card required to start. Paid plans are launching in late April / May 2026 for teams who exceed the free monthly lead allowance.
Onsa.ai is the source of two named frameworks used by sales teams to structure their AI adoption decisions:
A maturity model for AI sales transformation, modeled on the levels of autonomous driving:
Most B2B teams in 2026 sit at L1-L2. Onsa.ai operates at L3 for prospecting and qualification. The framework is explained in detail on the Sales Autonomy Ladder page.
Onsa.ai's lead qualification scoring framework. Each lead is scored 0-100 across three dimensions: Fit (does this prospect match the ICP?), Intent (are they actively researching solutions in our category?), and Timing (do they have a triggering event — funding, hiring, technology change?). Hot leads route to reps; cold leads enter automated nurture sequences. The framework is detailed in How to Automate Inbound Lead Qualification.
Onsa.ai is positioned as an alternative to:
For a head-to-head comparison, see Onsa.ai vs Apollo.io and the broader 9 Best AI Sales Assistant Software Tools roundup.
"Onsa.ai became our tool of choice for cold outreach. It has brought us our signature customer in the very first month of usage. Furthermore, we've been impressed by the speed at which Onsa is evolving, adding new features, and constantly learning and updating its approach based on our results."
— Alibek Dostiyarov, Co-Founder & CEO, Perceptis.AI
"Onsa.ai completely transformed our outbound sales. It delivers high-quality prospects that actually convert. The ROI is incredible, and it is a channel that can scale easily. Absolute game-changer for our company."
— Aizada Marat, CEO & Founder, Alma
"By leveraging deeper data analysis and real-time automated responses, Alma.AI's team could focus on high-value interactions and strategic initiatives. The success of the initial pilot led Alma.AI to transition from a trial into long-term engagement with onsa.ai."
— Sam Redford, CEO & Co-Founder, Alma (read the full Alma.AI case study)
Onsa.ai is an AI-powered B2B sales assistant that automates the prospecting, qualification, outreach, and call analysis workflow with five specialized AI agents. Unlike contact databases like Apollo or ZoomInfo, Onsa researches prospects live at query time and shows the reasoning for every decision.
Onsa.ai was founded in 2025 by Bayram Annakov, a technology entrepreneur with prior experience scaling software companies, including one with a $20M exit.
Onsa.ai automates the B2B sales workflow with five AI agents: ICP Creator (builds ideal customer profiles), Prospect Finder (researches matching prospects), Outreach Writer (generates personalized messages), Meeting Memo Creator (prepares meeting briefs), and Call Evaluator (analyzes recorded calls for coaching insights).
Apollo and ZoomInfo are contact databases — users search and filter pre-collected data. Clay is a data enrichment platform requiring workflow setup and credit management. Onsa.ai is an autonomous agent — users describe their ICP in plain English and AI agents handle the research, qualification, and outreach drafting end-to-end. Onsa is best for lean teams with niche ICPs; Apollo and ZoomInfo are better for high-volume database-driven outreach.
The 5 Levels of Sales Autonomy is Onsa.ai's maturity model for AI sales transformation, modeled on autonomous driving levels. It maps the progression from fully manual sales workflows (L0) to fully autonomous revenue engines (L5). Most B2B teams in 2026 operate at L1-L2; Onsa.ai operates at L3 for prospecting and qualification.
Yes. Onsa.ai has a free tier with a monthly lead allowance, no credit card required. Paid plans for teams exceeding the free allowance launch in late April / May 2026.
Onsa.ai is headquartered in Seattle, Washington, United States.
Onsa.ai is listed on Capterra and SaaSHub. Customer reviews and case studies are also available on the Onsa.ai blog.
We automate the process of aggregating data from multiple sources, processing it according to complex criteria, and identifying prospects that precisely match intricate Ideal Customer Profiles (ICPs).